I’ve come across many people who don’t believe that retail therapy is a way of improving one's mood. On the other hand, this isn’t necessarily the case, and there have been many studies to prove that this type of therapy is indeed an effective coping mechanism. An example of a study is that by the Journal of Consumer Psychology, which found that retail therapy can fight lingering sadness or stress and not only gives the individual a feeling of immediate happiness. Another study showed that people who are in a bad mood are usually more impulsive, therefore resulting in them spending more money during their retail therapy experience. However, these people didn’t regret spending all that money in the hopes of improving their moods. 

There are also many other benefits of retail therapy, and one is the relaxation and escapism that comes with immersing yourself in the world of retail. Retail therapy can be done in many different ways, one being window shopping. This mindless and relaxing activity leads to nothing being purchased most of the time and is therefore seen as harmless. The person would just feel a sense of rejuvenation and fulfilment. 

Furthermore, shopping to improve your mood can also boost creativity. This is because you are surrounded by this world that’s perhaps filled with a new and different style or aesthetics than yourself. This often leads to the appreciation of the craftsmanship and design of all the clothes, and also a feeling of excitement because of all your senses being elevated.