In an already overcrowded market, both Aldi and Lidl have gained a significant market share since the financial recession.
With their Germanic roots and budget prices, Aldi and Lidl have always held a strong USP (unique selling point), but haven’t always attracted the same numbers of customers they now do. In fact, according to Ronny Gottschlich, Lidl’s former national boss, the supermarket "was considered to be a poor man's shop.”
The shift in attitudes towards these discount supermarkets arose from the demand created after the financial crisis that forced people to budget their incomes in order to obtain the best value for money.
Lidl and Aldi are having a significant impact on the UK food grocery scene with a combined market share higher than 12%. Some forecasters even consider that the deep discounters have the potential to gain a market share of around 20% in the future.
However, in an age of advancing technologies, Lidl and Aldi are facing competitive pressures to provide delivery services; something which could jeopardise their low costs and freshness of produce.
On a local level, we have seen many Aldi and Lidl stores being built and opened around our area, offering an array of budget goods, with good value for money. Most recently the opening of Lidl in intu Uxbridge has been announced, and is sure to be a hub of employment and business!
