The area of Twickenham is known across the world for one ultimate reason – it’s iconic stadium which lies at the pulse of international rugby. The first international rugby match at Twickenham Stadium was played to just 20,000 people but now attracting approximately one million fans to the borough annually who come to see the absolute gold of global rugby, the stadium is not only beneficial for those who have a passion for rugby, but also the local community.
Despite being gridlocked on match day, you most definitely still feel the frisson of excitement surrounding the area. You gaze out the window and smile wryly when you see those with their classic khaki-green Barbour jackets and tweed flat caps or those dressed head to foot in the St George’s flag – a complete contrast. Twickenham stadium brings all sorts of ages and backgrounds together.
As well as generating pleasure, many people don’t realise that the stadium helps to drive a broader range of social and economic benefits within the local area, contributing to a ‘feel good factor’ and positive image for the Twickenham community. It generates 3000 jobs and £96 million of economic activity, equating to £1,250 for each household in the borough. In addition it contributes to a staggering £3 million in local taxes, supporting nearby services, facilities and businesses.
What is less known however is the fact as well as rugby events, Twickenham stadium also holds concerts and has a museum which gives the history of the game as well as some unique memorabilia.
In a recent MORI survey of local residents, almost half of people polled felt that Twickenham stadium had a positive impact for the area. RFU chief executive, Francis Baron said, “as the stadium is part of the community and a major employer within it, it is gratifying to discover that most of our neighbours and neighbouring businesses hold favourable views on the stadium.”
Roll on the next match!
