This year in 2019, Dry January is becoming more popular than ever. It is for people to start their new year afresh, after a very indulgent Christmas period. Allegedly around 4.2 million people in the UK said they would particpant in 2019.

Dry January was first established in 2013 by a UK charity called Alcohol Concern. There are many health and economic benefits to going alcohol free, this month. About 88% of the participants say they saved money and around 67% of participants say they believed they had more energy. Bars and pubs are even trying to make the best in this quiet month, by introducing Dry January menus and non-alcoholic nights. But it is quite a hard hit for the alcohol industry at the start of the year. Brewers even decided to brew less and have smaller profit margins. In  January 2015, the sale of alcoholic drinks slumped by 7% across the UK. 

 However, there is many other ways to lead a healthier life this month by trying Veganuary or even 31 day challenge of positive mental health for January.