A few doors down from the house I have lived in for nearly nine years is an Aldi. It is the hub of all activity with the locals - and I don't say that as a joke. Go there on a Saturday and it will be chockablock with eager customers (an understatement), and ridden with announcements of "We are closing till number *insert number between 1 and 9*. Please proceed to the next available till."
Anyone who has had the unmissable pleasure of visiting an Aldi supermarket has more-than-likely experienced the absolute carnage that ensues at the end of everyone's weekly shop. Arrive at the till with 1 or 2 items and you might get lucky and be allowed in front - but otherwise, you're in it for the long haul.
This is an unexpected trait, given the speed at which the cashiers scan your groceries; Aldi even revealed they have a "scan quota" of 15 items per minute. With a little bit of maths applied, that's 1 item every 4 seconds, or less.
However, the unwanted pressure this places on the customers is a genuine stress. Yet Aldi continues to grow ever-larger. On the 7th of February 2017, BBC reported that "Aldi overtakes Co-op to become UK's fifth largest grocer", then a year and 5 days later, the Telegraph stated "Aldi overtakes Waitrose as Britain's favourite supermarket".
It's rise has been meteoric because of its reduced prices and it continues to this day.
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