Joel Bjarni age 14 has his own clothing line called ‘coldest’ which in the urban dictionary meaning the coolest/best. This young entrepreneur started his successful and booming business in February 2016 where he first started of by selling kids caps in the colours black and pink and from there the range has developed to bags, hoodies, t-shirts and pouches. This was a great idea for him as it is different to what a ‘typical’ teenager would do and it presents his great work ethic from a young age running your own business take a lot of time and effort.

I then went on to ask Joel what inspired him to create this clothing line and he said that ‘Around 3 years ago i had an idea of starting a business but the main reason I wanted to start one was because I couldn’t find a cap that I really liked and most of them wasn’t what I was looking for do I spoke to my mum and creating my own business and she agreed thankfully. She also offered to help me by contacting a supplier and getting the clothes made and from there I stared to use a sketch book to design a logo and a name’

Joel also stated that his main struggle has been balancing out work from study and youtuber as he is also a youtuber.

Furthermore, Joel has done international trade fairs in places such as Iceland where he has showcased his products to a wider audience to get the word of coldest out there.

Joel also hopes to inspired other young people to pressure their dreams no mater what is it and how simple the idea may seem.

 You can also find his website at www.coldestclothing.com