In this day and age people all over the world want to look fashionable with the latest outfits. However, these luxurious brands often come with a hefty price tag, making it unaffordable to the masses.

This lack of affordability in the clothing market leads people into looking for other ways to purchase their desired outfits, such as counterfeit clothes. In the past year, there has been a increase in the purchase of counterfeit clothes in the UK, as over ¼ of people say that they knowingly buy counterfeit items.

One of the largest fake goods producers is Pandabuy. Pandabuy offers inexpensive clothes that look similar to the real items. This appeals to the younger generations, especially teenagers. Speaking to one teen, he says that he purchased a T-shirt on Pandabuy for £7.50, which was retailed in store at £35.99. This large price difference appeals to people who cannot afford to shop at large brands, and ultimately leads more people to purchase from counterfeit producing stores like Pandabuy in order to complete their ‘looks’.

However, these purchases are not reliable, as the threat of counterfeit product seizures by the UK police could leave customers with no clothes. Also, these clothes are often made with cheap material, which can get damaged easily. Furthermore, these purchases damage the profits of companies and hurts their business. If people keep buying from untrustworthy businesses, it could force companies to go out of business, leaving many people unemployed. So think twice before you purchase fake goods, as you could lose money and hurt local businesses.