In a day and age where political knowledge is either limited or misinformed; canvassing is becoming more and more important. Following work experience canvassing for the local May elections on behalf of the Liberal Democrats, I began to realise the difference it makes. Canvassing involves direct contact with individuals while campaigning. This can range from having meetings with members of the community to discussing on a local doorstep, each encounter is equally as important.

Canvassing can be especially important in the lead up to local elections. Although information regarding general elections frequently flashes up on the news, local elections are often forgotten. With the local May elections right round the corner, it is an essential time for canvassing. A conversation with someone on their doorstep can be the difference between an uniformed decision and an educated one; this can make all the difference on election day.

Having one-on-one interactions with members of the public is a way to increase representation and participation. It is important for them to feel heard and for them to consequently have an effect on local issues. An increase in participation is a huge goal in politics, where voter turnout is often so low. An increase in participation leads to higher levels of education and higher levels of change.

Additionally, in the midst of fake news and divisive campaigning, canvassing can give voters advice and information they can trust leading up to general elections. Uninformed choices can lead to voters being unhappy with the outcome of the election, as seen in the Brexit Referendum in 2016. If voters make educated choices, the government will have a secure mandate and have the ability to greater represent the people.

Although canvassing is often seen as a tiresome chore, and an annoyance to voters, it can have an incredible effect on participation and avoid misinformed choices. Therefore, it is becoming even more crucial as politics becomes more divisive.