A recent trend on TikTok has taken the world by storm. With incredible visuals and beautiful audio, young people have begun filming close ups of others around them: close friends, family and even strangers. This is predominantly to the song ‘Pink + White’ by Frank Ocean. This challenge began in August 2022 and with instantaneous effect, videos with the hashtag “pinkwhite” have received 19 million views on TikTok. 

 

33.2 thousand have used the official Frank Ocean sound to create these alluring videos. “Watching these videos has been mesmerizing to the eyes and soul, but also gives hope that the art of photography and videography will not die out with the older generation” a young adult quoted when asked “what do you think about the Pink + White trend on TikTok?”.

 

What does this mean? 

The pure fact that I was able to ask about the pink and white trend without explanation shows the popularity of this TikTok craze. Young adults are actively going out of their way to create these videos and spend time to draft and even travel to aesthetically pleasing places to shoot these masterpieces. This ultimately means that teenagers are taking more of an interest in photography. In a time where young people were stuck at home during their prime development years with no social action due to the coronavirus pandemic, it is brilliant to see people push themselves out of their comfort zone to ask strangers to participate in these videos.

 

This just proves that apps such as TikTok can open so many different and out of the ordinary hobbies just waiting to be discovered. With the world changing every day, it is important to capture these moments for the future. this trend could lead to so many more influential figures in photography but also allow normal  teens to find something they can collectively enjoy.