The Corona Virus affected Businesses globally causing companies to suffer in many ways such as Travelling with airlines cutting flights as people have not be allowed to go anywhere this article we interview two business owners to see how they have coped during this difficult time and whether their businesses will survive

The first business we examined was YV Brands, a jewelry and accessory wholesale business in North London. Their distribution model is the travel business, department stores, and other mediums where there is high footfall traffic. YV Brands started its company in 2012 and has only been growing since its inception. Unlike recessions where sales can be marginally affected, the Corona Virus and ensuing Lockdown meant that for some clients there was a fall in business by 100 percent. YV Brands used the 2020/2021 period to create new divisions within the company and have now branched out into bedding and beauty business divisions. Furthermore, YV Brands was able to source PPE for several existing clients at the peak of the shortage.

Owner and Director Steve said "We knew the business was going to be quieter and we used the time to do some well-needed internal housekeeping and create other revenue streams. It's easy to be negative when you encounter a once-in-a-century phenomenon, but we committed ourselves to staying positive and not beating ourselves up. We redefined success as survival rather than making super profits

The second business we looked at was The Bulgarian Food Shop located in Greenford which had not suffered badly during the Pandemic. Owner Aneliya had started her business in 2015 and wanted to create a shop to sell traditional Bulgarian food as it was her Heritage and a piece of home. The shop was also located in an area where Bulgarian food was popular. The shop had done well as it was a small shop and people would go to it more as they would not have to queue for larger shops and there would not be missing products in stock which bigger shops had the problem of. The shop also sold not just meat but sold many items imported from Bulgaria such as yogurt, cheese, fish, and traditional Salami. Bulgarian Yogurt which is sold at the shop is very popular in the world as the bacteria included is very good for your stomach. People are also interested in trying new foods which aren't sold in many places in the UK such as the traditional salami.

Owner Aneliya said "When the Coronavirus started we had more clients as there were large queues outside of big shops and people were looking for essential items which had run out which my shop still had. People also had gone to smaller shops as it was safer and there was a lower risk of catching the virus"