Brent Council could introduce a new strategy to help tackle pollution caused on event days in Wembley.

It comes as part of a report into improving the borough’s air quality put forward by its resources and public realm scrutiny committee.

A series of recommendations aimed at addressing the environment were suggested, including how to deal with additional pollution from visitors to Brent.

The committee advised the council to develop a strategy, in collaboration with Transport for London and the Football Association, to promote sustainable modes of travel to and within the borough during events.

Cllr Thomas Stephens, chairman of the air quality inquiry, said: “We should be candid in accepting that for far too long, successive governments, private companies and regulators have at best neglected this public health crisis; and at worst wilfully misrepresented the evidence.

“National and local policies have simply not kept pace with advancements in the scientific understanding of the harmful health effects of poor air quality; and given the scale of impact air quality has on public health, the public health sector has invested far too little energy and resources in raising awareness about the problem.

“We must act urgently and decisively to redress this imbalance.”

He added it is particularly important following the council’s decision to declare a ‘climate emergency’ earlier this year.

The report suggested supporting proposals to expand railway, tube and public transport provision to reduce the number of car journeys during event days.

It noted that there should be a push to encourage cycling to events, particularly in light of the forthcoming Willesden to Wembley ‘cycle superhighway’.

And in terms of parking, it proposed a cap on the number of non-resident parking and the possible introduction of emissions based or visitor levies.

It also called for stronger enforcement of controlled parking zones and a cutdown on ‘pirate parking’ schemes offered by businesses and residents.

Cllr Krupa Sheth, responsible for the environment at Brent Council, has previously campaigned for measures to “incentivise people to make greener travel choices”.

“We must confront the inconvenient truth that pollution is having a detrimental impact on our health and the health of our planet,” she said.