More than 20 businesses from East London attended digital marketing seminars presented by the recently launched B2B brand by media group, Newsquest, last week.

The seminars held by LocaliQ at Waltham Abbey Marriott Hotel, in Waltham Abbey, gave company’s a chance to improve their website knowledge, including advertising and SEO services.

In November 2018, UK local media group, Newsquest, announced the launch of their B2B brand LocaliQ to improve digital marketing services for numerous companies.

LocaliQ sales director, Sarah Sanderson, desrbrided the seminars "really productive".

She said: "It helped our local SME’s get a better understanding what we do as a business in regards to digital marketing solutions but also guiding them into getting better insights into the online arena.

“The feedback has been really good meeting has been arranged for our Digital Marketing Consultant who is now seeing every person who attended last to go over their reports and help them if we can.”

LOCALiQ’s Rachel Dunn, gave a detailed presentation of the full range of marketing and advertising solutions whilst reviewing the overall performance of each companies website.

LoqaliQ combines the power of a best in class digital marketing tech platform with the huge audience reach of Newsquest’s local news brands.

By doing this, it enables the B2B brand to provide bespoke marketing campaigns for clients from start to finish.

Henry Faure Walker, CEO of Newsquest Media Group, said: “SMEs in the UK spend circa £7 billion on digital marketing in the UK, but it can be a complex landscape and they increasingly want good advice and data to help them get the best response from the many solutions available.

“The acquisition of Reach Local enabled us to introduce a best in class marketing tech platform into our local markets. Combining this with the expertise of our local consultants is providing an extremely compelling offer and our digital marketing business is now growing at pace.

“We believe we are very well placed to become a major player in this space, complementing and underpinning our strong local publishing.”

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