As I'm sure you are aware trends come and go faster than the seasons but one that seems to have stuck around for unusually long is the ‘vintage clothing’ craze, young girls and boys alike living in the suburbs seem to opt for charity shops and online vintage clothing stores such as ‘depop’ rather than the “overpriced high-street brands” observed Ari aged 14. Through these avenues with a bit of effort young people manage to purchase brands such as Levi, Tommy Hilfiger and DKNY for nearly half the retail price because they were initially purchased by someone else. 

Not only is this useful for the young consumer but also the young entrepreneur, more and more teens use this to their advantage finding and buying clothes to than resale at a profit on second hand clothing apps and sites; in this way the trends benefits seem endless. When interviewing Ari a young fashion forward teen from Teddington about her purchases from such places, she told me about one purchase she made at a vintage store called “Rokit”, here after digging around for a few hours she found a Burberry jumper which she bought for £15 and after some research found that it’s RRP was around £400. Now she assured me this was a very special find but you can see how with a bit of effort the vintage clothing craze could help a young person earn what seems at that age a small fortune.

Not only can Vintage clothing give you the best bang for your buck but in this day and age with such an emphasis on uniqueness and individuality, vintage shopping can help the suburban teen stand out from the crowd as unlike high-street lines many of the piece you find are one of a kind giving you that edge  from your friends who all got their jeans from topshop or newlook. To adults this may seem crazy, as commented by Ernest father of 4 “My kids would rather wear clothes which were owned by someone my age than new ones from the shop”, but thats the reality, as retail prices slowly creep up young people find a new and cool alternative…for the sake of style.