IS it a bird, is it a plane... no, it was celebrity actor Paul Danan who went to the rescue of people in Epping Forest last week.
The former Hollyoaks star was roaming the streets helping people in need as part of a new BBC3 television programme.
For one day the celebrity Love Island contestant had his own hotline set up for people to call rather than the emergency services.
Paul explained more: "Basically 16.1 million people each year phone the police or 999 services and they pretty much waste their time because they are not serious emergencies. They are phoning up because the cat is stuck up the tree. I have taken it on myself to do this little job to take away from messing the police around and the ambulance so I can help with these little small problems. Anything that they want - love advice, relationships, promotion, cleaning, cooking, I'm there."
The Guardian caught up with Paul in Loughton where he was helping staff at the Sony Centre find customers to come into the shop.
Manager John Brough said: "I gave him a call and said we have got a bit of a problem. We have got a James Bond promotion at the moment and all we need now is some customers. So I challenged him to that."
Paul took on the task with much enthusiasm and stopped everyone in the street, from old ladies to a woman in learner car who was apparently on her driving test.
After numerous rejections he eventually found a willing man to come into the shop and watch the promotion video.
"I love helping people," he said. "I have had a lot of help in my life and I think it's time to give back."
Presenter of the programme Sam Delaney said: "Paul's the first celebrity and he's the perfect template for a role like this because as you have seen he's got so much energy, he's a very caring guy, he can talk and help anyone. He's very much the role model for the service that we are hoping to provide."
He added: "A bunch of us all came up with the idea together and Paul's name just presented itself to us as the person to start it off."