Watford announce the happy egg company as new official club sponsor

8:00am Friday 22nd June 2012 in Latest Sport

The happy egg company will be Watford's official club sponsor The happy egg company will be Watford's official club sponsor

The Hornets have announced the happy egg company as the official club sponsor for the upcoming 2012/13 campaign.

Watford’s new Puma-produced shirts will carry the logo of the Hertfordshire-based company after a one-year agreement was confirmed with the UK’s largest free-range egg brand.

Replica kits for the season will also feature a unique QR code on the sponsor’s logo which once scanned will link straight to www.thehappyegg.co.uk – an aspect believed to be a first for a sponsor on UK football shirt.

The partnership is already well established as the happy egg company have sponsored various awards at the End of Season Dinner in recent years as well matchday support with sponsorship packages.

Raj Athwal, Watford FC’s Commercial Director, said: “This is a real partnership which sets Watford FC at the forefront of shirt sponsorship as demonstrated by the QR code concept.

“The good people from the happy egg company are already familiar faces to many at Vicarage Road and they’ve long been supporters of this club. They’re a local business looking to support their local club.

Comments(32)

Bush Hornet says...
8:29am Fri 22 Jun 12

Cracking

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leonhornet says...
8:34am Fri 22 Jun 12

Can I suggest the club bring out a replica kit without that dreadful logo on it otherwise sales will be down.

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No Wheels says...
8:43am Fri 22 Jun 12

Should add some interest to the games against Blackburn. Which come first, the Chicken or the Egg?

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watford1881 says...
9:10am Fri 22 Jun 12

Local company.. Good news...

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garston tony says...
9:19am Fri 22 Jun 12

Eggscellent company i'm sure but have to agree about the logo!

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Napalm Pudding says...
9:27am Fri 22 Jun 12

Is this some kind of bad yolk?!?!

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peter10531089 says...
9:30am Fri 22 Jun 12

Local Company owners who are standing by the club so fair play to them, and thank you, well get used to the logo quite quickly - I wonder what the sponsorship the Pozzo's might bring into play next year.

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The Rover says...
9:33am Fri 22 Jun 12

We have been trying to get rid f egg chasers from Vicarage Road, now we have more egg chasers sponsoring us

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worthing_hornet says...
9:46am Fri 22 Jun 12

I always like a nice salad with my hard boiled eggs. Any one know any companies that supply salad stuff :)))

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worthing_hornet says...
9:51am Fri 22 Jun 12

So will the new kit be yellow shirt front with white shoulders sides and back. White sorts and socks. And if we need a new nickname I vote for "the cluckers"

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Eastsussexhornet says...
9:53am Fri 22 Jun 12

They must be yoking! That logo will take some beating! Surely they can poach one from somewhere else. Still, the deal looks good and they are going to have to shell out a lot of money if they are going to complete the SW corner / East Stand to maintain steady organic growth. A lot of other things happening though at the moment so we mustn't count our chickens.

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Andy O'Brien says...
10:19am Fri 22 Jun 12

leonhornet wrote:
Can I suggest the club bring out a replica kit without that dreadful logo on it otherwise sales will be down.
First decent kit manufacturer since umbro and wfc put egg on their faces! Non sponsored replica please......

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Dr,Oftaw says...
10:20am Fri 22 Jun 12

looks just like the bankrupt in his red hardhat.

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No Wheels says...
10:52am Fri 22 Jun 12

anything but Phones4U!

was there ever any uglier sponsor?

hard to take that big yellow duster of a shirt and make it uglier, but that managed it fairly well

bring back the gold...

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luther blissett says...
11:04am Fri 22 Jun 12

No Wheels wrote:
anything but Phones4U! was there ever any uglier sponsor? hard to take that big yellow duster of a shirt and make it uglier, but that managed it fairly well bring back the gold...
The RCI logo was worse

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Colin West's mullet says...
11:05am Fri 22 Jun 12

when i first read 'happy egg' in the headline I thought the Pozzo deal had gone through and was expecting a photo of slaphead Baz
licking his money.

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SAHornet says...
11:20am Fri 22 Jun 12

Jeez, are we in for some stick with that on our shirts! Scummer fans will love it. Still, sponsership is sponsership, I suppose.

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mrbankrupt says...
11:32am Fri 22 Jun 12

How ironic that all the clappers on here have had egg on there face lately

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PurpleRalph says...
12:01pm Fri 22 Jun 12

L'uovo felice as they say in Italy

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stevyweavy says...
12:06pm Fri 22 Jun 12

More importantly are wea ctually getting any money up front this time for the sponsorship or will it be another free year of sponsorship?

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stevyweavy says...
12:06pm Fri 22 Jun 12

More importantly are we actually getting any money up front this time for the sponsorship or will it be another free year of sponsorship?

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bigthunder says...
12:36pm Fri 22 Jun 12

so then when one of our players scores and lifts his shirt over his head he really will have egg on his face when booked !

left me with a fowl taste in the mouth have to say !

sorry but as 18 odd stone with a skinhead wearing the club shirt with a great fat comic chicken on me chest oh dear ! give it a miss i think

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Alex Hillcroft says...
12:47pm Fri 22 Jun 12

While football fans who wear replica shirts aren't noted for their sartorial elegance, surely no one above the age of ten would be prepared to wear a Happy Egg shirt? This is another example of Baz showing his contempt for the fans

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Alex Hillcroft says...
1:11pm Fri 22 Jun 12

A recent investigation in to the Happy Egg Company found that birds kept at its farms suffer "disease, incarceration, short lives and electric shocks" - another reason not to buy a shirt with their ghastly logo

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Surbiton says...
3:03pm Fri 22 Jun 12

Just think, next year it could be Cornetto!

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garston tony says...
3:34pm Fri 22 Jun 12

Alex Hillcroft wrote:
While football fans who wear replica shirts aren't noted for their sartorial elegance, surely no one above the age of ten would be prepared to wear a Happy Egg shirt? This is another example of Baz showing his contempt for the fans
This deal will have had little to do with him apart from him agreeing to it. It'll have been the commercial director, who appears to be doing a great job of generating non match day income, who worked this out.

Of course why let the facts get in the way of an anti LB post hey

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mrbankrupt says...
3:52pm Fri 22 Jun 12

Tony you have had egg on your face for weeks.(get over it Bas the bankrupt has gone)

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WFC4ever says...
4:01pm Fri 22 Jun 12

mrbankrupt wrote:
Tony you have had egg on your face for weeks.(get over it Bas the bankrupt has gone)
Are you certain..the latest WO tweet suggests there might be a surprise.

As for the sponsor..well its only for a year and probably the best deal we could get.

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Andy O'Brien says...
4:43pm Fri 22 Jun 12

Golden Boys. Hornets and now.......The Eggmen!

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watfordman says...
2:36am Sat 23 Jun 12

its no yolk , eggsclent news ,

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watfordman says...
2:36am Sat 23 Jun 12

its no yolk , eggsclent news ,

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hornbob says...
10:48am Sat 23 Jun 12

Bush Hornet wrote:
Cracking
Oh come on. I could never wear a shirt with an egg & a chicken on it. Get real.
Looks like training wear for me this season. Puma is a great result but Happy eggs is a bit cheap dont you all think.
Sales down on kit. Not a very big deal anyway.

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