The boss of a Streatham Hill model agency which planned to hire out a Madeleine McCann lookalike has received death threats.

Shona Adams, who runs Juliet Adams model agency, had hoped pitching a Maddy lookalike to movie makers could land the tot £9million per day and a 20 per cent cut for her.

Ms Adams discovered the missing girl's lookalike, three-year-old Kelsey Lynn Kudla, after Kelsey's mum emailed her from the US.

Kelsey's mum explained the pair had been stopped seven times in one day by people pointing out how similar her daughter was to missing Maddy.

Ms Adams said she had received approaches from more than 100 would-be doubles.

The 41-year-old shrugged off critics who said it would hurt Maddy's parents Gerry and Kate arguing there was nothing they could do about her plans in a democracy.

Lambeth police confirmed officers from Brixton CID were investigating death threats but said they were not prepared to discuss how many had been sent, or specifically what had been threatened.

A spokesman for Lambeth police said: "Brixton police received a complaint from a 41-year-old woman regarding threats to kill."