A regeneration boss at Merton's biggest housing association has promised the proposed redevelopment of three estates won't resemble criticised private sector projects elsewhere in London.

'Poor doors' - where there are separate entrances for social housing tenants and home owners - don't feature in the regeneration plans for High Path Estate in south Wimbledon, Ravensbury Estate in Morden and Eastfields Estate in Mitcham.

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Masterplan draft revealed for Eastfields Estate in Mitcham

Paul Quinn, CHMP's director of regeneration said Right to Buy residents in Circle Housing Merton Priory's estates will not be 'forced out', as homeowners claimed happened on the regenerated Aylesbury Estate in Southwark.

Speaking to the Wimbledon Guardian after the first draft master plan for Eastfields was unveiled, he said: "There's no private sector money in this at all.

"The 'poor doors' on private developments were laughable. Their driver is private investment and making more money.

"Our position is the polar opposite to that. We are a social housing provider. We are looking to develop these estates with a long-term vision of making quality homes and improving quality of life.

"We won't make any profit out of it."

CHMP hopes to demolish and rebuild 900 homes, adding about an extra 1,200 properties across the three estates.

None of the new builds will be affordable housing, but Mr Quinn insisted all profit from house sales would be re-invested in the estates.

He said: "We have to try and make the scheme as financially sound as we can.

"We are prepared to lose tens of millions of pounds on this scheme but there's a limit to that so we do need to build some homes for the private market.

"There's no money to be made in social housing, that's the bottom line and if we are going to replace all the social homes on the estate then we are going to have to try and make the scheme as financially sound as we can."

If Merton Council approves the final master plans when they are submitted in Autumn 2015, social housing tenants will receive an offer of newly-built accommodation, at their current rent.

Leaseholders and freeholders will receive financial offers at a market rate. They will then be encouraged to purchase a revamped home on the estate.

However, Mr Quinn admitted the cost of the new builds are likely to be significantly higher than the value of their current homes.

Some tenants will be moved into temporary accommodation during regeneration, while others will be able to move straight into the new builds.

Mr Quinn could not guarantee if leaseholders and freeholders would be offered temporary accommodation during this period. He said it would form part of the consultation on residents offers, which will take place in November.

Mr Quinn said he estimates regeneration of Eastfields and High Path would take about 10 years. He said plans are still in the early stages for Ravensbury, and couldn't estimate how long regeneration might take there.

The first draft master plan was unveiled to Eastfields residents on Saturday, with details of the number of homes, neighbourhood layout, types of homes, green spaces and local facilities.

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Nearly 150 residents attended the consultation, which proposed a mixed-property estate featuring 12 different housing types from two-storey houses to multi-generational houses, maisonettes and flats.

CHMP proposes to add an extra 135 homes to the estate, which currently has 465 properties.

High Path residents will have the chance to view the draft master plan for their estate this Saturday, while the Ravensbury draft master plan is due to be unveiled on Saturday, November 1.

After these events, CHMP says it will go door-to-door on the estates to make sure everyone has the chance to comment on the plans.

FACT BOX:

- CHMP is a not-for-profit company which comes under the umbrella of giant social housing group Circle Housing - the second largest housing association in London.

- It manages more than 9,500 homes across Merton, after Merton Council transferred its housing stock in 2010.

- Social housing tenants voted on the transfer, which promised to bring all homes up to the government's Decent Homes Standard.

- Now CHMP argues it needs to completely regenerate three of the poorly-built estates, or they will continue to deteriorate and require more repairs and maintenance.

What do you think of the regeneration draft masterplan? Comment below, or email louisa.clarence@london.newsquest.co.uk