Dozens of people queued for hours along North End, Croydon, this morning for the latest iPhone.
The iPhone 4, which is released today, is being sold at the 02 shop.
First in the queue was Matt Elphick, 35, from Croydon, who had waited outside the doors of the shop since 2am.
He said: "I have had all of the other models so I thought why not."
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