5:25am Tuesday 31st July 2007
These days we are constantly being made aware of the dangers we may face if we continue to abuse the Earth.
We are finally being educated as to how we can slow down the damage. We are being taught how to 'go green' and, leading the way, is Lexus cars prime dealership, in Edgware Road, where the exclusive range of luxury hybrids is flying out the doors faster than they can be supplied, with celebrities including local pop hunk Lorenz heading the queue.
Diana Mckinnon, general manager, says: "This hybrid drive is the fruition of 15 years of intensive research and development, resulting in breakthrough models RX 400h luxury SUV, the GS 450h performance saloon and the LS600h luxury flagship saloon (which is is not on sale until October 1, although available for viewing/driving from mid-August).
"Our stylish and sleek Lexus hybrids are the only luxury brand available at the moment and are nearly a year ahead of others.
"The benefits are extraordinary. All three hybrids deliver an unique combination of low emissions, are exceptionally quiet and fuel efficient, the petrol engine and two electric motors deliver seamless power, while returning the lowest premium petrol SUV fuel consumption today, also allowing a 100 per cent discount on congestion charging.
"We have been selling these hybrids incredibly quickly and celebrities can't get enough of them either."
Italian pop sensation Lorenz, who sang smash hit Set Me Free, loves his Lexus RX400 Hybrid. He says: "I have always been very aware of green issues - I really treasure the planet and want to do my best to take care of it, so this car has been a revelation to me and I cannot believe the special qualities it has.
It is such a beautiful car, very luxurious and comfortable inside, but it is also unbelievably quiet, you actually don't think it's even switched on. The petrol consumption is the lowest I have ever experienced and I travel a lot around the UK, so this is amazing. I have to go into town often as well, so not paying the congestion charge has it's attractions too."
It may seem that the celebs are forging ahead in their efforts to save the planet, but we can all enjoy the same opportunities with our competition.
Visit www.lexus.co.uk/edgwareroad for more information about Lexus' dealership.
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