Footballing hero David Beckham has been filmed running through the streets of Deptford in a new advert for Sky Sports.

Beckham hit the road for a run through parts of the capital, including the railway tunnels in Deptford's Rolt Street.

To give back to the borough, the production company behind the ad made a donation to be spent in Lewisham to the London Football Association.

The donated cash will fund a Lewisham Football Festival at St Dunstan’s, Jubilee Sports Ground in Catford, on Sunday, August 14.

David Streetley, recreation football development officer at London FA, said at the time of the filming they were unaware that Beckham was the star of the advert.

He said: “The aim of this event is to bring the football community together to participate on the day and signpost people of all ages to sessions and further opportunities.

“We are really grateful for the donation the production made, it’s going to be well spent, going toward Lewisham’s special day of football.”

He added: “Come along and meet our London FA team, local football partners and join in with the football fun, workshops and tournaments.”

Mr Streetley urged all football fans to get involved, from referees, coaches, and clubs, to players of any age or ability.