Tributes have poured in for the paramedic, who created the innovative London "booze bus", after he was found dead at an ambulance station.
Brian Hayes, 46, was said to be a passionate Millwall fan who volunteered at the club as a medic for the youth team games.
The clinical team leader was found dead after suffering a sudden illness in the early hours of Sunday morning (March 6) at the Waterloo ambulance station.
Mr Hayes, from Kennington, is believed to have visited the station after watching the Millwall v Blackpool match at the Den on Saturday, according to the London Evening Standard.
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The father-of-three, who joined the London Ambulance Service in 2001, pioneered the alternative response vehicle in a bid to take pressure off the emergency services over the Christmas period.
Most recently Mr Hayes worked as a clinical team leader in the Cycle Response Unit.
London Ambulance Service Chief Executive Dr Fionna Moore paid tribute to the former soldier.
She said: "Brian was a big part of London Ambulance Service for many years and was much loved by all who worked with him.
"He was a fantastic ambassador for the service and his innovative booze bus idea helped to free up frontline ambulances for patients in a serious or life-threatening condition.
"Brian was also a caring and dedicated clinician and inspired more junior members of staff, helping them as they started their career in London."
She added: "Brian was a big personality and will be sadly missed by all those who knew him."
Tributes to the popular paramedic have also been paid on social media.
Shocked and saddened to hear Brian Hayes, paramedic at Millwall and Millwall Academy, has passed away. Thoughts with family. RIP Brian.
— Ed Boswell (@EdBoswell) March 7, 2016
RIP Brian Hayes. Top bloke and paramedic. Taken too soon. Going to miss you on match days at @MillwallFC. https://t.co/tzCyol8dwE
— Jane Simpson (@Jane_Simpson_) March 8, 2016
Do you want to pay tribute? Get in touch by email - jessica.bell@london.newsquest.co.uk.
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