'Made for dogs, not dragons' - Butch & Bess fail to reach finals of Dragons Den

'Made for dogs, not dragons' - pet grooming company fails to reach finals of TV show

'Made for dogs, not dragons' - pet grooming company fails to reach finals of TV show

First published in News
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This Is Local London: Photograph of the Author by , Chief Reporter - north London

A pair of animal lovers are feeling ruff after their idea for a dog grooming business failed to make the final of a hit TV show.

Mark Hirschel, of Wolmer Gardens, Edgware, and Jo Amit, of Edgwarebury Lane, entered BBC show Dragons’ Den in the hopes Butch & Bess would win a multi-million pound deal.

The show aired on Sunday, and the duo delivered a pitch about their range of essential oil-based grooming products to the show's dragons, Peter Jones, Duncan Banatyne, Deborah Meadon, Kelly Hoppen and Piers Linney.

Even though they did not get the result they hoped for, they say they were still glad to have gone on the show and still believe in their business and its products.

Mr Hirschel said: “It was a once in a lifetime experience, but we were gutted with how the episode was edited in the end. We were only given a few seconds air time, and the full range of thoughts and opinions of the dragons weren’t broadcast.

“Our pitch included our own dogs wearing some of our very popular pet perfumes. Peter Jones took a sniff of my dog Roxy, and said it was the best smelling dog he had ever smelled.

“We would have loved that comment to make the final cut, but it wasn’t to be.”

Butch & Bess was created in November 2013 and since then, the company has developed products including daily coat sprays, pet perfumes, detangler sprays and car deodorisers.

Ms Amit: “We’re pleased we went on the show, but ultimately the participants don’t have any control over what is broadcast and what is not.

“It just confirms what we knew all along, our products are made for dogs, not dragons.”

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