A supermarket will support a hospice as part of a new campaign.
Sainsburys, in Finchley Road, Golders Green, will raise money for the North London Hospice until 2015.
As part of the launch, staff members took a trip to the hospice, in Woodside Avenue, Finchley, to find out more about the work it does.
Shoppers will be encouraged to donate cash to the group, as well as help raise awareness throughout the year.
Store manager Bill Derrick said: “We’re delighted to have chosen a charity which touched many of our colleagues’ hearts.”