As if soaring temperatures were not enough, former TOWIE star Sam Faiers is set to get people hot under the collar at Bluewater’s Ann Summers on Monday.
The high street lingerie people have enlisted the Brentwood beauty and Celebrity Big Brother contestant as the face of their latest campaign, Sexy For You.
She will be launching the range at the brand’s northfleet store between 5pm and 7pm on Monday (July 21).
The racy lace collection includes four staple bra shapes in size 32A to 38G in plunge, balcony, underwired or padded t-shirt bra styles to combine functionality, fashion and fit to make women feel sexy every day.
Available in a variety of colours, the collection teams with co-ordinating thong, brazillian and short style briefs in sizes 8 to 24.
Sam said: “I’m so excited to be working with Ann Summers – I’ve always been a huge fan of the brand, and I’ve shopped for my lingerie there for years. As the first celeb face that Ann Summers has worked with for a long-time, I’m really looking forward to seeing the response to the campaign.”
She added: “I love the campaign imagery – we had a lot of fun on the shoot, and I’m really pleased with the results. The Sexy Lace collection is perfect to take you through from day to night – practical enough that you can wear under your work clothes but still sexy enough to flaunt.
“The four different bra shapes mean there’s a style to suit everyone – my favourite is the plunge, as it gives me great cleavage and support.”
Chief executive of Ann Summers, Jacqueline Gold, said: “I am delighted that Sam has come on board to work with us – she is a great ambassador for the brand, and an excellent fit for the campaign.
“Sam has a wide following from TOWIE and CBB, a demographic that we know to be switched on to our brand.
“With her fantastic figure I think she is the perfect person to front this campaign for us – I know our customers are going to love the collection”
Ann Summers offers a free professional bra fit service and the Sexy For You bras are two for £30. It launches in store, online and at Parties on Monday (July 21).