The Love Your High Street Campaign in Waltham Forest has won praise for its pop up shop in Hoe Street

Kate and Jennifer Ford in their shop

Kate and Jennifer Ford in their shop

First published in News
Last updated
This Is Local London: Photograph of the Author by , Reporter - Waltham Forest

Budding business owners have praised a high street project which has inspired them to further their dream of becoming high street retailers.

Over the last four months a unit in Hoe Street, Walthamstow has been transformed, from a bookshop into an art gallery and even a health care drop in centre. Most recently it was filled by ‘The Goodtime Girls’.

The double act of sisters who adore all things vintage have praised the Love Your High Street campaign and urged other wannabe retailers to get in touch with the council.

Jennifer Ford, 30 and her sister Kate, 28, had dreamt of opening a shop after their love for fashion turned into a full-time hobby.

Jennifer who now lives in Highams Park said that the opportunity to dip their toes into the water was a priceless opportunity.

She said: “It was really great.

“We were in the unit for four days over the bank holiday weekend. We had a really great response from people asking us when we would do it full-time so that was great, we got an indication that people like out business.

“There were no overheads either. It was such a good opportunity. I really would advise people thinking of opening a business to go to the council, there is a lot of help available.”

Kate and Jennifer who grew up in the Shernall Street area of Walthamstow have now been inspired to branch out online.

“Most of the things that we sold were from our own collections, or things that we picked up because they were amazing but weren’t in our size,” Jennifer added.

“After this we have been thinking about doing some more events. We have a website and we are going to sell our clothes online soon.”

The pop-up shop has been running since January 22 and there are currently three projects left in the current programme.

Comments (9)

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5:20pm Tue 29 Apr 14

Villagecranberry says...

Who is paying the Business Rates and bills? Must be a difficult administration task.
Who is paying the Business Rates and bills? Must be a difficult administration task. Villagecranberry
  • Score: -11

6:56pm Tue 29 Apr 14

Alan_1976 says...

Villagecranberry wrote:
Who is paying the Business Rates and bills? Must be a difficult administration task.
I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.
[quote][p][bold]Villagecranberry[/bold] wrote: Who is paying the Business Rates and bills? Must be a difficult administration task.[/p][/quote]I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task. Alan_1976
  • Score: 8

9:55pm Tue 29 Apr 14

Villagecranberry says...

Alan_1976 wrote:
Villagecranberry wrote:
Who is paying the Business Rates and bills? Must be a difficult administration task.
I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.
Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances.

Like some of these dubious 'charedy shops' there should be far more scrutiny.
[quote][p][bold]Alan_1976[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: Who is paying the Business Rates and bills? Must be a difficult administration task.[/p][/quote]I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.[/p][/quote]Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances. Like some of these dubious 'charedy shops' there should be far more scrutiny. Villagecranberry
  • Score: -5

10:16pm Tue 29 Apr 14

Alan_1976 says...

Villagecranberry wrote:
Alan_1976 wrote:
Villagecranberry wrote:
Who is paying the Business Rates and bills? Must be a difficult administration task.
I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.
Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances.

Like some of these dubious 'charedy shops' there should be far more scrutiny.
If only there had been some form of process of scrutiny they had had to go through to get the opportunity.

Oh wait there was.
[quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]Alan_1976[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: Who is paying the Business Rates and bills? Must be a difficult administration task.[/p][/quote]I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.[/p][/quote]Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances. Like some of these dubious 'charedy shops' there should be far more scrutiny.[/p][/quote]If only there had been some form of process of scrutiny they had had to go through to get the opportunity. Oh wait there was. Alan_1976
  • Score: 7

10:28pm Tue 29 Apr 14

mdj says...

'There were no overheads either.'
This is the key to why many bright ideas don't even get to the starting post.
.
The present business rate regime surely cannot endure now that there are competing retailing models that do not have the crippling fixed costs of having a public-facing premises.

Business rates are a tax paid in advance on income you may never earn, with no identifiable service gained in return. Since they go straight to central government, there is not even any direct incentive for a council to nurture its local tax base, with an economic effect described as the Tragedy of the Commons. A council's only direct income from its local traders is by such means as drive those traders away, or out of business altogether. Bizarrely, the council isn't even allowed to make a profit from running a street market.
It is at least promising to see that the council recognises that there is a problem, and is trying something new.

I wish luck to anyone brave enough to start a retail business, but can't help wondering whether the next venture for these entrepreneurial sisters will be online - or perhaps ( and better for us as a community) in an adjacent market stall?
'There were no overheads either.' This is the key to why many bright ideas don't even get to the starting post. . The present business rate regime surely cannot endure now that there are competing retailing models that do not have the crippling fixed costs of having a public-facing premises. Business rates are a tax paid in advance on income you may never earn, with no identifiable service gained in return. Since they go straight to central government, there is not even any direct incentive for a council to nurture its local tax base, with an economic effect described as the Tragedy of the Commons. A council's only direct income from its local traders is by such means as drive those traders away, or out of business altogether. Bizarrely, the council isn't even allowed to make a profit from running a street market. It is at least promising to see that the council recognises that there is a problem, and is trying something new. I wish luck to anyone brave enough to start a retail business, but can't help wondering whether the next venture for these entrepreneurial sisters will be online - or perhaps ( and better for us as a community) in an adjacent market stall? mdj
  • Score: 3

2:09pm Wed 30 Apr 14

Juniper13 says...

Villagecranberry wrote:
Alan_1976 wrote:
Villagecranberry wrote:
Who is paying the Business Rates and bills? Must be a difficult administration task.
I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.
Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances.

Like some of these dubious 'charedy shops' there should be far more scrutiny.
Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance?
[quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]Alan_1976[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: Who is paying the Business Rates and bills? Must be a difficult administration task.[/p][/quote]I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.[/p][/quote]Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances. Like some of these dubious 'charedy shops' there should be far more scrutiny.[/p][/quote]Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance? Juniper13
  • Score: 7

11:44pm Wed 30 Apr 14

Villagecranberry says...

Juniper13 wrote:
Villagecranberry wrote:
Alan_1976 wrote:
Villagecranberry wrote:
Who is paying the Business Rates and bills? Must be a difficult administration task.
I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.
Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances.

Like some of these dubious 'charedy shops' there should be far more scrutiny.
Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance?
An empty shop, as it highlights the failings of the Labour Council. Do not forget that Neil Gerrard the former MP for Walthamstow raised business rates by 62% in one year whilst Leader of the Council and sent people into bankruptcy, ruined lives, sunk children into poverty and then the naive electorate made him an MP.

This council has failed Waltham business and created the glut of empty shops in the first place and long before the internet took hold as it has.
[quote][p][bold]Juniper13[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]Alan_1976[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: Who is paying the Business Rates and bills? Must be a difficult administration task.[/p][/quote]I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.[/p][/quote]Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances. Like some of these dubious 'charedy shops' there should be far more scrutiny.[/p][/quote]Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance?[/p][/quote]An empty shop, as it highlights the failings of the Labour Council. Do not forget that Neil Gerrard the former MP for Walthamstow raised business rates by 62% in one year whilst Leader of the Council and sent people into bankruptcy, ruined lives, sunk children into poverty and then the naive electorate made him an MP. This council has failed Waltham business and created the glut of empty shops in the first place and long before the internet took hold as it has. Villagecranberry
  • Score: -4

7:22am Thu 1 May 14

Alan_1976 says...

Villagecranberry wrote:
Juniper13 wrote:
Villagecranberry wrote:
Alan_1976 wrote:
Villagecranberry wrote:
Who is paying the Business Rates and bills? Must be a difficult administration task.
I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.
Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances.

Like some of these dubious 'charedy shops' there should be far more scrutiny.
Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance?
An empty shop, as it highlights the failings of the Labour Council. Do not forget that Neil Gerrard the former MP for Walthamstow raised business rates by 62% in one year whilst Leader of the Council and sent people into bankruptcy, ruined lives, sunk children into poverty and then the naive electorate made him an MP.

This council has failed Waltham business and created the glut of empty shops in the first place and long before the internet took hold as it has.
Genius plan! Prevent the council doing something to improve the high street to highlight that they won't do anything to improve the high street.

Haven't seen the rates one since your Claridger days Cornbeefur. Will you trot out the darleks next?
[quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]Juniper13[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]Alan_1976[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: Who is paying the Business Rates and bills? Must be a difficult administration task.[/p][/quote]I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.[/p][/quote]Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances. Like some of these dubious 'charedy shops' there should be far more scrutiny.[/p][/quote]Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance?[/p][/quote]An empty shop, as it highlights the failings of the Labour Council. Do not forget that Neil Gerrard the former MP for Walthamstow raised business rates by 62% in one year whilst Leader of the Council and sent people into bankruptcy, ruined lives, sunk children into poverty and then the naive electorate made him an MP. This council has failed Waltham business and created the glut of empty shops in the first place and long before the internet took hold as it has.[/p][/quote]Genius plan! Prevent the council doing something to improve the high street to highlight that they won't do anything to improve the high street. Haven't seen the rates one since your Claridger days Cornbeefur. Will you trot out the darleks next? Alan_1976
  • Score: 6

12:12pm Thu 1 May 14

RichieA70 says...

Alan_1976 wrote:
Villagecranberry wrote:
Juniper13 wrote:
Villagecranberry wrote:
Alan_1976 wrote:
Villagecranberry wrote:
Who is paying the Business Rates and bills? Must be a difficult administration task.
I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.
Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances.

Like some of these dubious 'charedy shops' there should be far more scrutiny.
Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance?
An empty shop, as it highlights the failings of the Labour Council. Do not forget that Neil Gerrard the former MP for Walthamstow raised business rates by 62% in one year whilst Leader of the Council and sent people into bankruptcy, ruined lives, sunk children into poverty and then the naive electorate made him an MP.

This council has failed Waltham business and created the glut of empty shops in the first place and long before the internet took hold as it has.
Genius plan! Prevent the council doing something to improve the high street to highlight that they won't do anything to improve the high street.

Haven't seen the rates one since your Claridger days Cornbeefur. Will you trot out the darleks next?
Yes, I'm sure the Folly of a Private Drinking Establishment for the MaGuffins Cinema Club at the Granada showing Carry On Up the Khybers will be connected to this story somehow.
[quote][p][bold]Alan_1976[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]Juniper13[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]Alan_1976[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: Who is paying the Business Rates and bills? Must be a difficult administration task.[/p][/quote]I imagine the administration involved in the zero business rate and rent is an exceedingly difficult task.[/p][/quote]Yes great, zero business rate at the expense of other businesses struggling to pay their own bills, used to pay some folly of extravagances. Like some of these dubious 'charedy shops' there should be far more scrutiny.[/p][/quote]Insurance and other personal costs had to be paid, the scheme simply allows up and coming business to use a previously empty unit to bring some life back into the High Street! There has been some really intresting ventures in the unit! What's better an empty row of shops or new up and coming business being given a chance?[/p][/quote]An empty shop, as it highlights the failings of the Labour Council. Do not forget that Neil Gerrard the former MP for Walthamstow raised business rates by 62% in one year whilst Leader of the Council and sent people into bankruptcy, ruined lives, sunk children into poverty and then the naive electorate made him an MP. This council has failed Waltham business and created the glut of empty shops in the first place and long before the internet took hold as it has.[/p][/quote]Genius plan! Prevent the council doing something to improve the high street to highlight that they won't do anything to improve the high street. Haven't seen the rates one since your Claridger days Cornbeefur. Will you trot out the darleks next?[/p][/quote]Yes, I'm sure the Folly of a Private Drinking Establishment for the MaGuffins Cinema Club at the Granada showing Carry On Up the Khybers will be connected to this story somehow. RichieA70
  • Score: 4

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