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Old Hayes factory transformed by colourful campaign
THE exterior of The Old Vinyl Factory in Blyth Road, Hayes, has been transformed by an eye-catching mural commissioned by shoe firm Converse.
It is helping to launch the company’s Sneaker Clash campaign, promoting the popular US-style footwear.
A bold scene adorns the old factory’s power house, courtesy of a paint-clash battle between abstract artists Remi Rough and System.
The former EMI building is where The Beatles’ vinyl albums were made and where once workers refused to press the Sex Pistols’ God Save the Queen.
It could now be a new landmark in the town and is set to be London’s biggest mural.
Sneaker Clash aims to celebrate Hayes’ rich industrial history, as well as advertising the new range of leisure shoes.
Smaller ‘walls of clash’ may soon be seen across London as the firm is looking to recruit six art collectives to transform the capital’s grey walls