New business full of goodness for new mothers

This Is Local London: Entrepreneur: Clair Jardella Entrepreneur: Clair Jardella

A Teddington mother is launching a new cookery business to help new mothers eat well, meet friends and enjoy valuable time off from the demands of parenthood.

Clair Jardella set up Scrummy Mummies Healthy Cooking Club after her own experience bringing up her two children and how she found many mothers frustrated by the lack of time and energy they had to plan, shop for and cook healthy meals.

She said: “So many people I spoke to were managing on bowls of cereal, sugary snacks, quick fix meals and takeaways, even when they were nursing their babies and needed the benefits of a healthy diet.

“They knew it was contributing to their exhaustion, but all of their energies were channelled into caring for their babies, and who could blame them for that?”

The cookery club will give mothers a chance to meet like-minded people and cook up healthy meals for the week while their children are cared for at the on-site crèche.

The organisation, shopping and planning would be taken care of with fresh ingredients ready to use, recipes planned and tested and the kitchen cleaned, prepped and ready to go.

Mrs Jardella, who has lived in the borough all her life, was spurred on to set up the business after getting involved in Richmond’s den competition last year.

She said: “Being a finalist in the Richmond’s den competition really gave me the impetus and the confidence to go ahead and turn my dream into a reality.

“It’s been a fantastic journey setting the whole thing up, and I can’t wait to get started and welcome some mums through my door.”

For more information, visit scrummymummiescooking.co.uk or email clair@scrummymummiescooking.co.uk.

Comments (2)

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8:37am Thu 13 Feb 14

mumto1plus2 says...

Sounds great, if you're rich. How much?!!!
Sounds great, if you're rich. How much?!!! mumto1plus2

12:59pm Thu 13 Feb 14

kingstonpaul says...

Knocking around in the world of brands and marketing, I'm not sure that names featuring the words 'Yummy/Scrummy Mummy' are a good idea. Sure, it's become a moniker to describe a certain tribe of mother, but equally it's also becoming a term of ridicule. Which means women may not want to be associated with it. Also, there's a market here (if they can afford it) for mums that aren't necessarily of the scrummy/yummy variety. It feels as if they're being excluded.
Nicola Horlick opened a restaurant in Barnes a few months ago that unashmedly targeted yummy mums from Barnes. It closed down a few weeks ago.
Knocking around in the world of brands and marketing, I'm not sure that names featuring the words 'Yummy/Scrummy Mummy' are a good idea. Sure, it's become a moniker to describe a certain tribe of mother, but equally it's also becoming a term of ridicule. Which means women may not want to be associated with it. Also, there's a market here (if they can afford it) for mums that aren't necessarily of the scrummy/yummy variety. It feels as if they're being excluded. Nicola Horlick opened a restaurant in Barnes a few months ago that unashmedly targeted yummy mums from Barnes. It closed down a few weeks ago. kingstonpaul

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