As cello-playing and Ukranian-born rapper King Kash relases his latest single, he is hoping the "universal message" in his music will enable him to realise his dream of performing around the world.
Something Now is the latest offering from the artist known to his family as Precious Williams, who was born in Ukraine to Ugandan parents and has lived in Walthamstow from the age of three.
He says his new single “describes a failing relationship and trying to make things work no matter what” and describes his music as a collection of stories of himself and him close friends and the wider world.
The 25-year-old said the experience of growing up in E17 as a “mish-mash of London and Britain in a greater sense”, is something which has also inspired his music.
“In Walthamstow I’ve had the benefit of growing up in quite a diverse area, even when I was a little kid growing up in the 90s it’s been a great melting pot for seeing people,” he added.
And Williams has set his sights on broad horizons.
“The ultimate goal is a world tour,” the Fulbourne Road resident said.
“No matter where you’re from, what background you’re from or where you’re at in life there’s something you can take from my music.”
And Williams's unconventional background is paralleled by his first forays into hip hop.
He first started rapping at the age of eight while playing cello in the school orchestra.
Having attended Leyton Sixth Form College and then graduating in engineering at Queen Mary University, he began making mix tapes which he would sell on Oxford Street.
Now working at a children’s charity, Williams said he wants to make the transition into full-time music and performance.
He says his new single “describes a failing relationship and trying to make things work no matter what” and says his music is a collection of stories and thoughts of himself and him close friends from where he grew up and the wider world.
Visit www.kingkashmusic.com for more information.