South east London branded 'rough, poor and arty' in YouGov survey

The YouGov map

The YouGov map

First published in News This Is Local London: Photograph of the Author by , deputy news editor

SOUTH east London has been branded 'rough', 'poor' and 'arty' by the capital's residents in a new survey.

In the YouGov survey of 1,294 Londoners, respondents were shown a list of adjectives and asked which four they most associate with each area of London – East, West, North and South – and the results were analysed to determine which words were particularly associated with an area.

Out of this analysis emerges the distinct ‘brand’ of the four London sub-regions: the west is ‘posh’, the east is ‘poor’, the south is ‘rough’ and the north is ‘intellectual'.

Londoners see the east as being poor and dirty, but also arty and try-hard, while the south is both rough and up and coming.

A YouGov spokesman said: "Of course, London is a city that is also constantly changing. There are already several major developments, like the Crossrail, new cycle lanes and a 24-hour Underground service, likely to transform the regional make-up of the city in the coming years."

To see the survey results, click here.

Comments (5)

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12:28pm Wed 22 Jan 14

goldenbroomboy says...

Arty?

As I remember Loughborough Junction Railway Station did boast some splendid views of four graffitti covered railway bridges for those brave enough to get off there.
Arty? As I remember Loughborough Junction Railway Station did boast some splendid views of four graffitti covered railway bridges for those brave enough to get off there. goldenbroomboy
  • Score: 8

2:18pm Wed 22 Jan 14

lehaneb says...

This is such rubbish - if you look at the full figures the south is also more family friendly than the north, and both less rough and more cosmopolitan than the east. And most of the scores in general barely vary by five percent between all four areas.
This is such rubbish - if you look at the full figures the south is also more family friendly than the north, and both less rough and more cosmopolitan than the east. And most of the scores in general barely vary by five percent between all four areas. lehaneb
  • Score: 10

5:23pm Wed 22 Jan 14

j.j. says...

lehaneb wrote:
This is such rubbish - if you look at the full figures the south is also more family friendly than the north, and both less rough and more cosmopolitan than the east. And most of the scores in general barely vary by five percent between all four areas.
That's right. It's embarrassing for YouGov to put their good name on a simplistic piece of rubbish like this.

The real insight that I can see from the data is that the south is a hidden gem that the locals appreciate but others, especially north Londoners, don't know much about.
[quote][p][bold]lehaneb[/bold] wrote: This is such rubbish - if you look at the full figures the south is also more family friendly than the north, and both less rough and more cosmopolitan than the east. And most of the scores in general barely vary by five percent between all four areas.[/p][/quote]That's right. It's embarrassing for YouGov to put their good name on a simplistic piece of rubbish like this. The real insight that I can see from the data is that the south is a hidden gem that the locals appreciate but others, especially north Londoners, don't know much about. j.j.
  • Score: 13

12:17pm Fri 24 Jan 14

kentlad says...

j.j. wrote:
lehaneb wrote: This is such rubbish - if you look at the full figures the south is also more family friendly than the north, and both less rough and more cosmopolitan than the east. And most of the scores in general barely vary by five percent between all four areas.
That's right. It's embarrassing for YouGov to put their good name on a simplistic piece of rubbish like this. The real insight that I can see from the data is that the south is a hidden gem that the locals appreciate but others, especially north Londoners, don't know much about.
True comment - i know where i would rather live!
[quote][p][bold]j.j.[/bold] wrote: [quote][p][bold]lehaneb[/bold] wrote: This is such rubbish - if you look at the full figures the south is also more family friendly than the north, and both less rough and more cosmopolitan than the east. And most of the scores in general barely vary by five percent between all four areas.[/p][/quote]That's right. It's embarrassing for YouGov to put their good name on a simplistic piece of rubbish like this. The real insight that I can see from the data is that the south is a hidden gem that the locals appreciate but others, especially north Londoners, don't know much about.[/p][/quote]True comment - i know where i would rather live! kentlad
  • Score: 4

3:44pm Sat 25 Jan 14

mouthalmighty says...

I think dirty was misread as 'arty'. But only in a few places. Southeast london is the best. I've lived a few places, but always come back.
I think dirty was misread as 'arty'. But only in a few places. Southeast london is the best. I've lived a few places, but always come back. mouthalmighty
  • Score: 1

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