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Southgate MP David Burrowes backs new campaign to cut alcohol abuse in Enfield
Southgate MP David Burrowes has given his backing to a new campaign aiming to cut alcohol abuse by stopping the sale of 'super strength' drinks.
Some 13,371 people in the borough - just over eight per cent of adults, are identified as being higher risk drinkers, with around 33,880 estimated as being at risk of joining them.
The MP attended Chase Farm Hospital’s accident and emergency department in The Ridgeway, Enfield, to launch the ‘Reduce the Strength’ campaign.
The scheme will tackle the availability of high strength ciders and lagers such as white cider, which at 7.5 per cent alcohol by volume, is sold cheaper than bottled water.
A three-litre plastic bottle contains 22.5 units of alcohol, greater than the maximum recommended weekly intake.
Alcohol abuse use is estimated to cost hospitals in Enfield £18.8million, equating to £82 per person per year.
Implemented first in Ipswich, it cut the number of street drinking incidents by 50 per cent in the past year in the area.
Mr Burrowes said: “I have been impressed by the ‘Reducing the Strength’ campaign led by Suffolk Police in Ipswich which has the aim of reducing anti-social behaviour caused in particular by street drinking.
“It involved explaining the harms caused by high strength beer and cider and the benefits of reduced anti-social behaviour resulting from ending sales to retailers of alcohol above five per cent alcohol in an attempt to stop them stocking the products.
“Six months after the start of the voluntary campaign in September 2012, two thirds of the town’s 122 licensed retailers had removed strong beers and ciders from their shelves.
“I believe we could use some of the ideas and practices learnt from the Ipswich campaign in Enfield, to spearhead a co-ordinated effort that could potentially have a significant impact for the borough.”
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