A glamorous director of a hairdresser in Kingston will tie back her locks to take part in the London Marathon this month.
Ceri Cushen, technical director of Metropolis Hairdressing - fronted by elite hairdresser Robert Masciave - is hoping to raise £1,800 for Spinal Research.
The 38-year-old is supporting the charity in honour of other hairdressers who often have to endure chronic back and neck pain through their work.
She said: “They’re quite a small charity but they do amazing things.
“I’ve always wanted to take part in London Marathon and when a place came up with Spinal Research this year I decided to go for it and see how fast I can finish. I love a challenge and running so it’s perfect. Hopefully with the help of fund raising for Spinal Research UK, spinal health problems can eventually be eliminated.”
She runs 35 miles a week in training and is aiming to complete the 26.2-mile challenge on April 21, in four and a half hours.
Spinal Research is the UK’s leading charity that funds medical research around the world to develop reliable treatments for paralysis caused by spinal cord injury and neurotrauma.
To donate visit virginmoneygiving.com/cericushen.