Shocked family finds four inch blade buried in bread loaf (From This Is Local London)

Wimbledon Morrison's sells shocked family a bread loaf with a four-inch blade

6:00am Thursday 14th March 2013 in News Exclusive By Lauren May, Chief Reporter

A Mother's Day lunch was cut short after a family discovered a four inch blade in their loaf of bread.

Andy Newman, 37, bought the loaf of bread on Sunday from Morrisons' in-store bakery in Wimbledon Broadway.

When he returned home for a mother’s day lunch, his wife Pippa went to give three year old Madison a slice, only to find a serrated blade protruding from the loaf.

Mr Newman, from Motspur Park, said: "My wife took out the first slice and put her hand in and as the next slice fell we found the blade sticking out."

The loaf of bread was cut in store by a multi bladed machine and it is believed part of one of the blades broke off inside the bread.  

Mr Newman promptly returned to Morrison’s to complain but said he was shocked when the manager first simply offered to refund his £1.30

He said: "The store manager eventually begrudgingly offered me £30 vouchers but she didn’t really want to do that.

"She was prepared to take the bread off me and give me £1.30 back.

"I said I think it’s was a bit more serious than that.

"It was half hearted and not genuine.

"I would have been on my knees saying oh my god I can’t believe that was in your bread."

The manager on duty said she had apologised profusely to Mr Newman and had since escalated the complaint to their customer services department.

A Morrisons spokesperson said: "We take the quality and safety of all of the food we make very seriously, so we were very concerned to hear about Mr Newman’s experience.

"We immediately checked the remaining bread loaves and are confident that this was a one-off occurrence.

"We have apologised to Mr Newman and offered a gesture of goodwill. 

"Morrisons technical team are now investigating the cause of the incident."