ELSTREE: Recipe for web success
12:20pm Friday 9th January 2009 in Latest News
An Elstree business woman is looking for the best local dish for her food website, which celebrates sharing old family recipes.
Carol Savage, 42, from The Rise, started the website mydish.co.uk in September 2007.
The mother-of-three received £400,000 from a business scheme called Enterprise 100, set up by the London Business School, after pitching the idea of the website in December that year.
She said: “It was just my mum and friends in the early days who would log on and now we have 4,000 people visiting a day.
“What I’m looking for is dishes that are unique to Borehamwood, to Radlett, to Elstree or anywhere in the area. You have Devon clotted cream but I wonder what local dishes are out there?
“The idea for the website came when my husband Kenny’s mother passed away and he brought home two scraps of paper with her handwritten recipes that he remembers from when he was a boy.
“These were for banana bread and lemon meringue pie. I realised that all of us have treasured food memories handed down through the generations.”
The website offers people the opportunity to share, rate and review recipes as well as create your own recipe books.
Mrs Savage regularly cooks with her sons, Oliver, 12, Tom, ten, and James, five.
She said: “People are suffering with the credit crunch at the moment and are spending less money on going out to dinner and therefore want to cook at home.
“Making dinner at home is cheaper, healthier and you get to share ideas about the way to cook and what tastes best.
“We make money through recipe books sold on the website but we will need funding to carry on which hopefully we will get.”
m To contact Mrs Savage, email carol.savage@ mydish.co.uk